Most companies are looking at the end of June as the halfway mark for their fiscal year, and as they approach Q3 (July 1) their execs are probably wondering if they are going to "make their number" for the year. This is especially true for companies that have a longer sales cycle, such as 6-18 … Continue reading Almost Halfway Through the Year…Is Your Sales Forecast On Track?
One thing I've noticed about small businesses (and by ''small'' I mean companies that make under $1 million per year) is that they typically don't spend much time or money on marketing, aside from having a website. If they make enough revenue to be comfortable and pay their bills and they don't aspire to grow … Continue reading Small Biz Marketing: If You Can’t Invest Money, Invest Time
Back in the day when I was director of marketing and PR for Zoo New England (the non-profit that runs the Franklin Park and Stone Zoos in metro Boston) editors and producers paid attention to my media pitches. Why? Because it's a high profile organization; the media and the public at large know the zoos; and … Continue reading Patience and Persistence are Virtues in PR
No matter what your small business offers, it's essential to have a web site to attract and inform your prospects, because most people go to the Web first to find products and services. Ergo, small business owners should put their best foot forward with a well-written web site. And, it's not enough to slap together a static "brochure-ware" site; you … Continue reading Good Web Copy is Good for Business