Patience and Persistence are Virtues in PR

Back in the day when I was director of marketing and PR for Zoo New England (the non-profit that runs the Franklin Park and Stone Zoos in metro Boston) editors and producers paid attention to my media pitches. Why? Because it's a high profile organization; the media and the public at large know the zoos; and … Continue reading Patience and Persistence are Virtues in PR

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Adapting to the Evolving World of PR

It has seldom been easy to get a news story published in a major news outlet or trade publication, but in the past 10 years it has gotten much harder. There is less space for stories and fewer reporters to cover them because many papers and magazines have folded, cut staff or at least scaled back the … Continue reading Adapting to the Evolving World of PR