Almost Halfway Through the Year…Is Your Sales Forecast On Track?

Most companies are looking at the end of June as the halfway mark for their fiscal year, and as they approach Q3 (July 1) their execs are probably wondering if they are going to "make their number" for the year. This is especially true for companies that have a longer sales cycle, such as 6-18 … Continue reading Almost Halfway Through the Year…Is Your Sales Forecast On Track?

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Do’s and Don’ts for Building Your Email Database

Whether in the B2C, B2B  or non-profit world, marketing professionals are tasked with generating new prospects/leads. It was never very easy, even when we knew the right titles and industries of our target audience, but it's become even more challenging in the past decade because our methods must comply with the CAN-SPAM legislation in the … Continue reading Do’s and Don’ts for Building Your Email Database