Most companies are looking at the end of June as the halfway mark for their fiscal year, and as they approach Q3 (July 1) their execs are probably wondering if they are going to "make their number" for the year. This is especially true for companies that have a longer sales cycle, such as 6-18 … Continue reading Almost Halfway Through the Year…Is Your Sales Forecast On Track?
Whether in the B2C, B2B or non-profit world, marketing professionals are tasked with generating new prospects/leads. It was never very easy, even when we knew the right titles and industries of our target audience, but it's become even more challenging in the past decade because our methods must comply with the CAN-SPAM legislation in the … Continue reading Do’s and Don’ts for Building Your Email Database
Many volumes have been written about the fact that there is sometimes disagreement between sales and marketing departments about lead quantity and quality; I have nothing new under the sun to add to this topic. I just want to take this opportunity to say to my sales brethren out there; “I understand now.” In particular, … Continue reading More, Better Leads!