Many volumes have been written about the fact that there is sometimes disagreement between sales and marketing departments about lead quantity and quality; I have nothing new under the sun to add to this topic. I just want to take this opportunity to say to my sales brethren out there; “I understand now.” In particular, … Continue reading More, Better Leads!
Back in the day when I was director of marketing and PR for Zoo New England (the non-profit that runs the Franklin Park and Stone Zoos in metro Boston) editors and producers paid attention to my media pitches. Why? Because it's a high profile organization; the media and the public at large know the zoos; and … Continue reading Patience and Persistence are Virtues in PR
Do you ever ask yourself, “Am I making a difference?” Every once in a while, we meet someone who has made a significant, positive impact on the world. That happened for me recently, when I met Marion Stoddart. Marion is 83 years young. Fifty years ago, she was an ordinary housewife and mother of three in … Continue reading The Ripple Effect
It has seldom been easy to get a news story published in a major news outlet or trade publication, but in the past 10 years it has gotten much harder. There is less space for stories and fewer reporters to cover them because many papers and magazines have folded, cut staff or at least scaled back the … Continue reading Adapting to the Evolving World of PR
No matter what your small business offers, it's essential to have a web site to attract and inform your prospects, because most people go to the Web first to find products and services. Ergo, small business owners should put their best foot forward with a well-written web site. And, it's not enough to slap together a static "brochure-ware" site; you … Continue reading Good Web Copy is Good for Business
I've been in marketing long enough to learn first-hand and through word of mouth about the potential pitfalls of Salesforce.com implementations, so let me share a few observations with you. Many companies hear about the nirvana of Salesforce.com and think, "oh it is so easy to use, and not very expensive; we can roll it … Continue reading Plan Your Salesforce.com Rollout