Cybercrime Thrives in the Midst of a Shortage of Cyber Security Talent

For over a year I’ve been working with a couple of B2B enterprise software/hardware companies, one in data management and one in network security. The experience has opened my eyes to the immense threat of cybercriminal activity. There are all kinds of cyber threats that IT and network security pros must prevent or mitigate: phishing … Continue reading Cybercrime Thrives in the Midst of a Shortage of Cyber Security Talent

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Six Great Reasons to Hire a Consultant Rather Than An Employee

Today I pose a couple of questions for you, dear reader, to ponder and comment on; are companies/organizations more reluctant to retain consultants rather than hire employees? If so, why? What are they afraid of? Are they afraid a consultant will abandon them before a project is complete? Truth is, a good freelancer won't abandon … Continue reading Six Great Reasons to Hire a Consultant Rather Than An Employee

Almost Halfway Through the Year…Is Your Sales Forecast On Track?

Most companies are looking at the end of June as the halfway mark for their fiscal year, and as they approach Q3 (July 1) their execs are probably wondering if they are going to "make their number" for the year. This is especially true for companies that have a longer sales cycle, such as 6-18 … Continue reading Almost Halfway Through the Year…Is Your Sales Forecast On Track?

Do’s and Don’ts for Building Your Email Database

Whether in the B2C, B2B  or non-profit world, marketing professionals are tasked with generating new prospects/leads. It was never very easy, even when we knew the right titles and industries of our target audience, but it's become even more challenging in the past decade because our methods must comply with the CAN-SPAM legislation in the … Continue reading Do’s and Don’ts for Building Your Email Database

Small Biz Marketing: If You Can’t Invest Money, Invest Time

One thing I've noticed about small businesses (and by ''small'' I mean companies that make under $1 million per year) is that they typically don't spend much time or money on marketing, aside from having a website. If they make enough revenue to be comfortable and pay their bills and they don't aspire to grow … Continue reading Small Biz Marketing: If You Can’t Invest Money, Invest Time