For over a year I’ve been working with a couple of B2B enterprise software/hardware companies, one in data management and one in network security. The experience has opened my eyes to the immense threat of cybercriminal activity. There are all kinds of cyber threats that IT and network security pros must prevent or mitigate: phishing … Continue reading Cybercrime Thrives in the Midst of a Shortage of Cyber Security Talent
Today I pose a couple of questions for you, dear reader, to ponder and comment on; are companies/organizations more reluctant to retain consultants rather than hire employees? If so, why? What are they afraid of? Are they afraid a consultant will abandon them before a project is complete? Truth is, a good freelancer won't abandon … Continue reading Six Great Reasons to Hire a Consultant Instead of an Employee
Most companies are looking at the end of June as the halfway mark for their fiscal year, and as they approach Q3 (July 1) their execs are probably wondering if they are going to "make their number" for the year. This is especially true for companies that have a longer sales cycle, such as 6-18 … Continue reading Almost Halfway Through the Year…Is Your Sales Forecast On Track?
My latest creative project was to co-direct a short documentary film called Greenway Heroes: Profiles in Land Conservation. It's the sequel to a longer documentary, Marion Stoddart: The Work of 1000, which was also produced by my client Susan Edwards, who is principal and founder of Extra Mile Design and founder of The Work of … Continue reading Greenway Heroes: Profiles in Land Conservation
Whether in the B2C, B2B or non-profit world, marketing professionals are tasked with generating new prospects/leads. It was never very easy, even when we knew the right titles and industries of our target audience, but it's become even more challenging in the past decade because our methods must comply with the CAN-SPAM legislation in the … Continue reading Do’s and Don’ts for Building Your Email Database
Once you’ve generated some qualified sales leads with email addresses that are CAN-SPAM compliant, what’s next? First, upload them into your CRM (if you have one, that is), then, if you have an email service provider (MailChimp or Constant Contact for example) or a marketing automation tool (such as Marketo or Eloqua) you’ll want to … Continue reading Leveraging Your Lists
One thing I've noticed about small businesses (and by ''small'' I mean companies that make under $1 million per year) is that they typically don't spend much time or money on marketing, aside from having a website. If they make enough revenue to be comfortable and pay their bills and they don't aspire to grow … Continue reading Small Biz Marketing: If You Can’t Invest Money, Invest Time