Strategy

Sometimes companies aren’t sure where or how to spend their marketing resources to get the best, fastest return on their investment. For example, should they invest in trade shows and, if so, which ones? Or, how might a new marketing automation system shorten the sales cycle? Which vertical industry has the most potential need for a product or service?

With nearly 20 years of experience in marketing, Joy Reo can guide your marketing department to make wise investments that will grow your company’s bottom line.

Tactics

Joy’s not afraid to roll up her sleeves, so to speak. She’ll handle the daily operations of marketing, whether that means building a new landing page, posting your Tweets or writing an email newsletter.

Is it time to refresh your website?
Joy will help you find and oversee the right design firm, plan the information architecture, and write new web copy.

Do you need someone to manage your email campaigns or marketing automation system?
Joy will help you select and/or leverage that technology, and create your email newsletters and lead-nurturing campaigns.

Do you want to increase your social media presence?
Joy will figure out which channels are best to reach your target audience, and will provide a steady stream of content to feed those channels.

Are you stumped when it comes to writing a steady stream of blog posts?
Joy will be your ghostwriter!

Of course, everyone’s sales team wants more leads…
Joy will find the right outlets for you to fill the sales funnel.

And your account executives need sales collateral!
Let Joy write your collateral, and find the right graphic designer to make it eye-catching.

Areas of expertise

  • Lead generation/nurturing
  • Email marketing/marketing automation
  • Website project management
  • Content creation/copywriting
  • Social media
  • Advertising
  • CRM management
  • Media relations
  • Events (trade shows, user group conferences)

Joy is available for multi-day consultations or long-term projects, depending on your timeline and the scope of work. If you’d like a complimentary consultation to pick her brain about your marketing needs, please contact: joy@joyreo.com or 617-794-8619.

View Joy Reo's profile on LinkedIn